Introduction

Since the specification for this project has already been defined (see here for the full spec), the objective of this stage was to identify the metrics for success based on the requirements, customer observations and assumptions. 

The client has already identified target audiences. Customers come from various backgrounds with differing reasons for attendance, so the goal is to understand how to create an experience that would best suit them all. 

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Observations & Assumptions

The sanctuary can be very sunny on some days, making it hard to view screens, especially through thick display glass. Plus, some people are visually impaired & have different height ranges or viewing perspectives (i.e., being in a wheelchair), so the design needs to accommodate these attendees. 

Many attendees are new to the sanctuary, so useful information needs to consistently be present. Attendees should also be able to easily navigate through the system because people have varying ranges of computer literacy, e.g, small children or the elderly. They may come from different countries & cultures too, therefore imagery needs to be universally understood. 

Another observation is that people have different hand sizes. Some people have larger thumbs than others and the design needs to consider that. Also, people's fingers slip up, and if a user is on a page they don’t want to be on, it should be easy to navigate away. 

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Empathy Maps