The PBG App

A hybrid mobile app, providing wellness & self-love mindfulness practises and educational content to improve the mental well-being of young women.

Preview Coming Soon
Overview
Context & Background

As mass media's impact on daily life grows, so does its contribution to warping people’s self-perception. Digital solutions are constantly being developed to assist individuals as they navigate the real and social world, therefore the concept of creating a digital solution to help combat the “pressures” of mass (especially social) media was proposed.

This project was formed to support the existing Plusbabygirl domain on the web platform, Instagram, which supports and educates its followers on self-care, wellness, and body positivity with the aim to gain self-confidence.

The Plusbabygirl (PBG) App aims to make wellness and self-acceptance information easily accessible and provide resources to a range of individuals, especially those struggling with self-esteem issues or those that wish to enhance their relationships with their bodies by adopting daily practices.

The Problem

Currently, there aren’t many solutions that help people improve their relationships with themself by educating them on habits and practices. In particular, there are almost no platforms that focus on helping young women, in particular, improve their self-image and self-esteem. This gap in the market shows that there is a potential need for a solution that will provide these things.

The Solution

This solution, a web app called Plusbabygirl, aims to help its users by providing activities and resources surrounding self-confidence, acceptance, body positivity, wellness, and self-care that they can use daily in the hopes of improving someone’s self-esteem over time. To develop a web app that is compatible with mobile web browsers, iOS and Android, aiming to help users by providing activities and resources surrounding self-confidence, acceptance, body positivity, wellness, and self-care that they can use daily in the hopes of improving someone’s self-esteem over time.

Timeline

October 2021 - May 2022

My Role

Product Designer
Mobile App Developer

Key Contributions

Concept Ideation
Prototyping
Competitive Research & Analysis
Interaction Design
User Research
Programming
Firebase Integration
Testing

Services

Product Design
UI Design
UX Research
Web Development

Tools Used

Figma
Adobe Illustrator
JavaScript
React Native & Expo
VSCode